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A Tweak Changes the Dynamic

126: Show Me the Teat On An Almond!

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american-football-1451351_640Who would have known that a punter would change football?

Well, it might be a bit of a stretch to say that Sam Koch changed football as we know it forever.

But he did change the craft of punting forever.

In case you're a football ignoramus, here's how it works. The team is allowed 4 tries to move the football 10 yards.

If they don't succeed in the first 3, they have the option of either trying another play to get to the 10 yard mark, or they can punt the ball. A punt is when a guy stands behind the other guys on the team and kicks it as far as he can so that the other team have to start as far away from their end zone as possible.

Clear as mud?

Good.

Now, up until the early 2000's, the craft of punting was pretty straight-forward. You kick it as high and as far as you can. The football is in a nice spiral. It's really a thing of beauty - as much as football is capable of being beautiful anyways.

But the problem with this approach, at least as far as Sam Koch saw it, was that it was too predictable.

The guy on the other end could count on the ball carrying a certain way. There wasn't a whole lot of guesswork when it came to catching it, then running head-on into an army of behemoths whose sole purpose in life was to destroy him.

So Sam decided to change things up a bit. He spent thousands of hours trying new ways of punting the football. How to carry it before kicking, where on the ball to place the foot on impact, and on and on.

All of a sudden, the guys catching the ball had a whole new set of problems to deal with. Now, in addition to running head-on into said army of behemoths, they had to worry about whether or not they would even catch the stupid thing.

The worst fear of anyone in that position is to touch the ball (which is then a fumble) and have it recovered by the other team. That's a first-class ticket to Shame City.

Sam Koch made an already difficult job even more difficult and changed the dynamic of that part of football - by simply changing how he kicked the ball.

We often think that we need an overhaul, or a major seismic shift in our business in order to be successful.

The reality is that 99% of the time, we simply need to tweak a few things here and there in order to see real progress.

It's why I created the MusicPreneur.Community. To have that opportunity to share ideas, get feedback, and most important, break bread (via Facebook) with other like-minded folk.

We're a small but dedicated bunch of MusicPreneurs and would love to have you join. To do so, simply click here.

And check out the youtube of Sam Koch's approach to punting here!

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