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Content, Content, Content. The Peace of Mind that Comes from Batching.

In my recent interview with Jacky and Andy of Across the Board, they described a little bit about how they are able to produce such an astounding amount of content.

Really, in addition to producing a premium quality album once a year or so, they do a daily video blog, a written blog, and a weekly YouTube video.

Really impressive any way you look at it. But do they really make a video for their blog every day? Nope. They would go crazy doing that.

The best way to do anything of that frequency is something we in the online media realm call "batching."

It's efficient and is really the only practical way to produce content of that frequency.

A friend of mine once told me that he ran a marathon once a month. When I told him how impressive that was, he said, "Well, I run a mile a day 26 days out of the month."

Batching is sort of like running that marathon. You get a week's worth of content done in one day. You're intensely focused on just that one thing on that day. Then you can focus on other things throughout the week - like making music.

I'm currently getting into batching mode. For awhile, I thought that producing one podcast per day was a way for me to keep my head in the game. But it didn't really work out that way. I found myself like that guy who runs a mile every day.

Every day! You've got that one thing to do every day. You've got to write a blog post, an email, record and edit a podcast or vlog, fill in the blank for your situation.

I heard recently that even people like Conan O'Brien and Stephen Colbert record a week's worth of episodes in a single day. (Conan even does two versions of a single show and picks out the best one to air.)

I often look to great masters in the broadcast world like Johnny Carson, Dick Cavett and David Letterman for inspiration as a podcaster. But I realized that the reason they did one show per day was because of technology limitations.

This is 2018. You can schedule emails, blog posts, podcasts, YouTubes literally 10,000 years from now.

So use the technology available.

Quit running the marathon one mile at a time.

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