This past week, I was fortunate to have the opportunity to speak at the 2017 International Trumpet Guild on the topic of entrepreneurship as it pertains to musicians.
I applied last summer, was accepted, and the day finally arrived this past Wednesday.
It was actually my first time talking in front of people on the topic of entrepreneurship, so I didn't really know what to expect, or how I would do.
I basically had a few bullet points that I knew I wanted to cover. How I ended up covering them was something I wasn't quite sure how would turn out.
But one thing I knew I didn't want to do, and am glad I didn't, is to have a bunch of power point slides accompanying my talk.
I thought of doing that, and then offering the slides as a lead generator for prospective listeners of the podcast.
But I realized it might send the wrong message.
Entrepreneurs are action takers.
If they want to retain information from a talk, they'll write it down.
When they write it down, they're invested in it. Not necessarily with money, but with energy.
When they're invested in it, they're more likely to actually do actually something with the information they receive.
I went in to the talk with the attitude that I wasn't trying to win over anyone to the entrepreneurial spirit, rather to cater to those who are already entrepreneurs.
I could have prepared some cool slides and a great talk to go with them, then patted myself on the back for handing out x number of pdf's, and collecting x number of email addresses.
But if they're email addresses of people who expect others to do work for them, how will that benefit me?
It seems to me the net effect will be counter productive on both ends.
Anyhow, that's my story and I'm sticking with it.
The only thing I wish I would have done differently is to have one slide with my two website url's on it throughout the duration of the talk.
That way, when I gave the call to action at the end to subscribe to the podcast, they would have already seen them for a solid hour.
Oh well. Live and learn.
All in all, it was a success. I managed to get through it without embarrassing myself and I think a few salient points were made.
I recorded the talk in case you want to hear it.
It's on this week's podcast, along with a few interviews from vendors at the conference who are up to cool things.
Have a listen! musicpreneur.com/62