MusicPreneur.Com

Are You the “Real Deal?”

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real deal

Have you ever heard someone describe a performance by a musician, and they say something like, “He/she is the real deal.” What exactly do they mean by that? The person probably played songs that have been played before, maybe thousands of times, or maybe they played original material. They played on real instruments or vocal chords. They were…

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Weights

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weights

Anyone who lifts weights will tell you that you have to work incrementally. Start with the small weights, do a few reps, then rest. Once your body can handle that small load, then you add just a little bit more weight, just one or two more reps. Then a little more weight, one more rep…

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Comfort Killed the Cat

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comfort killed the cat

Once upon a time, there was a cat named Ben. Ben was a happy cat with a good master. He liked to chase mice around the house and the yard, but they were such fast creatures. He only caught them a few times. But then his master stopped feeding him. He was absent-minded and often forgot to…

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How to Identify Your Brand as a Musician

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identify your brand

One of the most popular buzzwords that has to do with entrepreneurship is “branding.” It’s also one of the most confusing. How do you identify a brand? It can be visually through a logo or aurally through a catchy jingle. Ever drive past a Burger King or McDonald’s? You can also use your sense of smell to…

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Politics is the Antithesis of Music

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The other day, I came across this on my Facebook news feed: “Clinton claims she didn’t know C stood for “Classified.” Trump says that the military needs its own court system. Gary Johnson couldn’t identify Aleppo. Which is worst? Which is trivial?” There was a time in my life that I was really passionate about…

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Create a System Based on Your Workload

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system

One of the more difficult challenges a MusicPreneur faces is balancing the workload of being a professional musician and doing the many tasks required of an entrepreneur. It’s like having two full-time jobs. On the one hand, you need to maintain your musical skills at a very high level; on the other, marketing, building an…

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Cunning as a Wolf, Innocent as a Sheep

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cunning innocent

One of the things I hate about movies like Wolf of Wall Street is that viewers leave the experience with such a bad taste in their mouth about entrepreneurship. The core message is that free-enterprise is inherently bad and brings out the worst qualities of human nature. Even worse, they don’t provide a solution to the problem.…

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Everything I Really Need to Know as an Entrepreneur I Learned Playing Music

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everything

I’ve been a musician for longer than I can remember. I started playing trumpet 32 years ago, but music has always been in my life in some way or another. I’ve been an entrepreneur – off and on – for the last 12-13 years. In 32 years, I’ve become pretty good at the trumpet. As…

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Be a Virtuoso at Being You

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virtuoso

I’m typing this blog post at the Montreat Conference Center for a church retreat. It’s just east of Asheville, NC, one of my favorite towns in the world. In the lobby of the hotel, I happened to see a poster advertising a concert featuring Joshua Messick, a virtuoso on the hammered dulcimer. He’s even won some sort…

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Old and New: Like Oil and Water

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old new

“No one tears a piece out of a new garment to patch an old one. Otherwise, they will have torn the new garment, and the patch from the new will not match the old.” Luke Ch. 5 v. 36. This is a time that is rather unique in history. The Internet has turned the music industry on its…

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