MusicPreneur.Com

What Are You Worth?

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worth

That’s one of the more confusing questions surrounding musicians who monetize their work. Commodities like cars, computers and houses have a set value placed on them. Although the actual cost fluctuates during negotiations or promotions by the seller, the process of determining the value is fairly cut and dry. Lumber, steel, microchips all have prices…

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The “Wow” Factor

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wow

Here is the verbatim text of a Facebook conversation I had yesterday with someone who was curious about my online activities. Him: “how many music pages do you need? haha. what is your end goal?” Me: “??” Him: “musicpuner? is that not yours?” Me: “Yes. MusicPreneur.” Him: “so, I was curious, what is your goal…

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We’re Not in College Anymore, Toto

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not in college

Let’s face it. The handwriting is on the wall. The old way of becoming successful as a musician – go to school, practice a ton, connect with the right people, get a job – is over. If it’s not over, then maybe we can agree that it’s pretty close to over. It’s funny how that old…

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What Tool Should I Use?

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tools

Branding…. Marketing…. Social Media…. Email Lists…. These are the buzzwords going around that we’re told are essential to succeeding as an entrepreneur in Music. If you don’t utilize these tools, we’re told, you’ll fade into obscurity. Your voice will never be heard. That may be true. It may not be. Here’s the one tool that…

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Learn Both Hands

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learn both hands

Years ago, when the spark of entrepreneurship wasn’t even a glimmer in my eye, I had a job at a guitar factory in Tacoma, WA. The brand is called Tacoma Guitars and they have a solid overall reputation among guitarists. During breaks from my extremely tedious job of gluing pieces of wood together then running…

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Put the Music First. The Money Will Follow.

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music first

Here’s a quick history of the MusicPreneur project. In June 2016, I spent a day with a pretty well known figure in the realm of online marketing and entrepreneurship. Together, we brainstormed an idea on a podcast and business model that would teach modern entrepreneurship tools and techniques to musicians. We came up with the…

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Be Respectful of All, Be Impressed by None

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respectful

One lesson I’ll always remember from my young days as a trumpet player is that no matter how good you think you are, there’s always someone better than you. I don’t remember exactly who said it. Probably many people said it and that’s why I remember it.  What this little adage means is that no…

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Speak With Authority, And You’ll Become An Authority

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authority

Speak with Authority and You’ll Become an Authority “In order to preach to 1,000 people, you need to preach to one person. That one person is yourself.” That advice was given by the keynote speaker at a seminary graduation I attended for a friend of mine many years ago. Although he addressed it to his niche audience…

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Build Your Brand

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brand

“Build Your Brand.” “You have to market yourself.” “You have to be entrepreneurial to be successful as a musician.” These are many of the themes we hear on how to make it as a musician in the modern world. Gone – or pretty close to it – are the days where we can hang onto…

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MUSICPRENEUR. IT'S NOT A JOB. IT'S A LIFESTYLE.
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