MusicPreneur.Com

meet my three listeners

A good podcast has what’s called an “avatar.” This is also known as a “perfect listener.” It’s one person, either real or fictional, to whom the podcast directs its message, informs the decisions on the direction it should go, and generally speaking takes as much guess work out of the process of producing a show as possible.

I put my three heads together and realized it was impossible to narrow it down to just one perfect listener. I realized there are in fact THREE listeners of the show! Here they are, in no particular order. Perhaps you can relate to their stories.


Tim is a 27 year old, newly married man. He recently finished his master’s degree in double bass performance at the University of Indiana.

He and some friends formed a progressive rock band while in grad school and managed to get a few gigs in Indianapolis. They even amassed a small list of 284 email addresses from people they met at their gigs.

Tim is looking for guidance and inspiration on how he can use his skills as a bassist in ways that are “outside the box.” He wants to learn from the small success he had as an entrepreneur in college and make music his full-time career.


Seth fell in love with playing the guitar after receiving one from his uncle as a bar mitzvah gift.

He struggled to find a crowd he could hang with in school. There wasn’t a place for him in the school band and he just didn’t fit in with the other kids. All he ever wanted to do was play his guitar.

Because of this, he developed an entrepreneurial mindset at a young age, playing gigs wherever he could, from coffee shops to pick up bands on the streets of his native Lincoln, Nebraska.

Now in his forties, Seth and a few friends have formed a wedding band in Omaha. They’ve earned a reputation as the top such band in the area and are able to charge a premium for their services.

Seth is grateful for the band’s success but is disappointed that his band mates are not receptive to his ideas of expanding their repertoire as well as the gigs they pursue. They’re all married with children and seem content with their band being a side gig, performing 2 gigs a month max.

Seth is ready to pursue a new career as a solo artist – or as a member of a group of likeminded musicians. He is looking for a source of inspiration and guidance from others who have done what he wants to do. He works M-F as a school bus driver, and therefore has plenty of time to work on his music – and listen to the MusicPreneur.Com podcast.


Dee has been in the music production business for over 30 years. She worked with some of the top names in the industry.

She was recently let go from her job due to “visionary differences” from the management.

Several other colleagues of minority descent met a similar fate at approximately the same time.

A lawsuit is pending.

Although not a professional musician herself, Dee loves being the “second set of ears” for talented and ambitious musicians. Her office wall is adorned with photos of bands and solo artists she helped find success in the management company she just left.

She recently started her own management company. Her goal is to work with musicians find success outside the “approved” outlets, a la the major labels. She trusts the MusicPreneur.Com podcast as a resource that will provide the tools, knowledge and inspiration for her and her clients to achieve success as MusicPreneurs.

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MUSICPRENEUR. IT'S NOT A JOB. IT'S A LIFESTYLE.
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