Hey James. Why should we listen to you tell us how to make money with our music when you're not making money making music yourself?
It's a fair question. I mean, I would probably be a little bit skeptical myself if someone were to to do the same thing.
Believe me when I say that it's something that I have thought about many times myself. However, it just comes down to this: the MusicPreneur business model.
It is best summed up in an interview that I did with a gentleman by the name of Scott Page.
Scott used a great acronym SPACE
These are the elements of what separates the MusicPreneur from someone stuck in church/club/wedding rat race.
You must have a compelling story that distinguishes yourself from any other musicians out there. You must have a plan that is going to enable you to reach your goals.
You must have an army for a tribe of people that resonate with your story and your message, around which your music is centered.
You must have an understanding of how to convert visitors or perhaps people who download your material online into paying customers. Understand concepts such as funnels, landing pages, etc.
And finally you must be willing to educate yourself on the principles of entrepreneurship. Read blogs and books that will teach you how to be an entrepreneur.
If you're not willing to do these things, that's fine. I am not one to criticize anyone for their life choices.
However, if you want to "make your own pie" as it were, you must be willing to do what other musicians are not willing to do.
So, when you get right down to it the business model is the same regardless of the content that you produce, be it an album, a composition, or podcast. It comes down to principles, not the type of content that you are producing.
That's a little bit of what is on my mind for today's podcast. Give it a listen, and if you have any comments or questions are smart remarks, I'd happily read your email! firstname.lastname@example.org.