97: What to do When You’re on Someone Else’s Podcast

We all know that podcasts are here to stay. They're an incredibly powerful tool to market yourself to new fans, followers and happy customers.

But it's important that you represent yourself the best way possible when you do get the chance to be on a podcast.

I've hosted and produced podcasts for 3 years. I've been a guest on many podcasts in that time as well. You could say I've learned a thing or two about how to present yourself in the best possible light.

What follows are a few things that I believe will set you up for success when you're a guest on a podcast.

Don't have an agenda

Your job as a guest is to make the host look good. That's it. Think of yourself as the guest of honor at a dinner party put on by another person. Yes, the spotlight is on you, but you're not the star of the show. You want to make the host of the party successful.

Don't think that you need to share everything about your business in the interview. If you try, you'll say nothing. You'll overwhelm the listeners and they'll turn the podcast off. That's not good for anyone.

You're there to make people aware of what you're doing, not to explain everything about what you're doing. You want them to respond to your call to action (visit a website, download a pdf, etc.)

Let the host have the agenda. Let them worry about how to add value to their audience and you can just answer their questions to that end.

Use a USB microphone

The difference between your computer mic and a USB mic is night and day. When you're on social media, you want to use the highest quality photos possible. Not the one taken with a flip phone on your back porch.

It's acceptable to use the computer mic, and it's not a requirement for most to use a USB mic. But you sound so much better with a good mic. You're a professional. Sound like one when you're marketing yourself on someone else's podcast!

just be yourself

This isn't NPR. People are attracted to authenticity and can smell a tepid personna from a mile away. It makes everyone uncomfortable and does the host a disservice.

Another way to think of the podcast experience is that you're having coffee with a friend with two other friends listening in. It's not intended to be an intimidating experience. Podcasts are usually light-hearted and fun to experience for all involved. Don't make it into something it's not.

Answer all the questions on the scheduler

The scheduler is useful in many ways. It automates the scheduling process and sends reminders to everyone involved. It also lets the host/producer know who takes their podcast seriously and who is just phoning it in.

I ask questions on my scheduler for a specific reason. I want to know about my guests before I chat with them and publish it on the podcast. Some people give half-hearted answers, or don't answer at all. 

If you're asked to give a 50-word bio that the host is going to read while introducing you, don't cut and paste your 500 word bio. The host won't know what to say, and really may introduce you in a way that you don't like.

When you answer the questions on the scheduler (if the podcast host asks them) it shows that you take them seriously. And they'll in turn take you seriously. Most important, the people listening will take you seriously and will respond to your CTA when it's given!