1: Aaron Bethune Tells About Creative Ways to Make Money in Music

Here’s a brief outline of this interview with Aaron.

  1. Aaron tells the story of turning back a mere 200 meters from the summit of the highest mountain in South America and how this is an allegory for defining success as a MusicPreneur.
  2. This decision to turn back led to Aaron saving the life of a fellow climber who had become lost.
  3. “Success” is subjective. What we think of as a destination is oftentimes a steppingstone on a lifelong journey.
  4. “Branding” is an experience. It connects consumers with consumers. It requires you as the MusicPreneur making a statement that reflects your authentic self.
  5. If you think a particular medium should play your music, you must conform to that medium’s standards.
  6. Story of a Broadway singer and yoga instructor who successfully merged his passions to create a unique niche.
  7. If you’re the only person in the race, who do you think will win?


About the Guest:

I was born in Montreal and grew up in England, then Spain. I have played piano since the age of four and guitar since the age of seven. I studied Jazz Performance at university on Vancouver Island in British Columbia, Canada. I’ve recorded a number of pop-rock albums and been a session player on numerous recordings. My involvement in the music business started with the world of touring and I have booked major label acts as well as independents from Spain to Japan. With my company PlayItLoudMusic I have licensed music into major TV shows, movies and commercials. I have developed, mentored and managed artists and I am an in-demand music and creative consultant. My expertise in music, branding and marketing goes beyond the music industry and has allowed me the opportunity to work with many forward-thinking companies and individuals. I have been a juror for the JUNO Awards and am currently a juror for FACTOR (The Foundation Assisting Canadian Talent on Recordings), I am a speaker and a music educator. I am a musicpreneur and am constantly looking for ways to break patterns through creative collaborations. I am passionate about the outdoors, with a special interest in mountaineering, and I currently live in Victoria, BC, Canada with my beautiful wife, Laura, son, Oliver Winter, and baby girl, Julie Rose Autumn. 

For Musicians Who Suck at Entrepreneurship
Win the Battle With Your Mind and Let the Music Flow!

About the author, James Newcomb

I'm a full time MusicPreneur. Every now and then I play music. Send me an email at!

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