27: Hot Website Strategies w/ Corey Brown –

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corey-brownCorey Brown’s expertise in designing, inventing, building, leading, founding and tweaking successful websites spans more than two decades and a host of site types, from publishing and e-commerce to social platforms and user-generated content.

As founder and CEO of No Treble, Corey built the most-read magazine for bassists, online or off. No Treble reaches 240,000 people a month and boasts more than 208,000 Facebook fans.

Today, the Jaco Pastorius Facebook page has over 650,000 fans, routinely reaching 500,000+ with Facebook posts. His relationship with the site led to a connection with Metallica bassist, Robert Trujillo, who produced the “JACO” documentary, which, with the help of the Jaco Pastorius website/social efforts, became the #1 best-selling documentary on Amazon on Black Friday 2015, and throughout Thanksgiving weekend.

Corey also co-founded and served as COO of the popular user-generated content platform, established in 2005 with best-selling author/speaker Seth Godin. Squidoo consistently ranked in the top 200 sites for traffic in the U.S, peaking at #35. HubPages acquired Squidoo in August, 2014.

Even during the go-nuts-now, make-money-later 1990’s, Corey remained on an even keel, running the highly profitable web division of Another Universe, and spearheading development and design on a contextual commerce platform. He also led business development on e-commerce partnerships with The Sci-Fi Channel, Marvel and Sony. Corey was one of the first to use Paul Graham’s Viaweb, and soon generated the highest sales of all Viaweb stores.

As a guy who has stared at a computer screen for hours on end since the 1980s (first, a VIC-20), Corey keeps his eyes from crossing by goofing off with his daughters, playing bass and piano, writing music and tinkering with an idea list that gets longer every day.

A brief outline of our chat:

  • About Corey
    • The lifestyle of those in the music industry didn't appeal to Corey; wanted a more steady lifestyle.
    • No Treble was founded in 2009.
    • Would be more active as a working musician if he had access to the resources available to MusicPreneur's today.
  • About Jaco Pastorius
    • Redefined the bass. He's renowned by bassists all over the world.
    • You can hear his influence in a lot of bass players today.
    • Robert Trujillo of Metallica produced a documentary about Jaco. (DVD only, not streaming.)
    • His life was "triumph and tragedy."
  • What did the Internet look like in 1995?
    • Corey was told to build a website in '95. No books on how to build one, HTML was very basic.
    • Got a lot of hate mail; "corporations don't belong on the internet."
      • "Old Guard" of the Internet didn't like the commercialization of it.
    • The "web" revolutionized the Internet
    • There was a lot more camaraderie among Internet players in '95. Interlinking was key to discovery; no search engines.
    • "Evolution within an evolution." Google, Facebook, etc. are constantly changing how we use the Web.
  • Services Corey provides:
    • Primary offering is building websites.
      • Analyzing how a website will excel in building a following
      • There's no "one size fits all" approach with a website. 


  • What is the most important aspect of building a website?
    • Two things define a company's foundation:
      • What are the company goals?
      • Rank them in order of importance.
      • That will tell you how the website should be structured.
  • What is the biggest weakness you see in musician's (independent, not backed by labels) websites?
    • They're not concerned with their website. More concerned with YouTube, Band Camp, etc.
    • You need to focus on the things you can control. (Remember, MySpace used to be the place for musicians to connect with their audience.)
    • Facebook can change their algorithms on a whim, forever changing how you can monetize your audience.
    • They're built by people who's skill set is not building websites.
    • Facebook is decimating Artist Pages.
    • You have complete control over your website, email list, etc. Don't allow third parties to control your ability to interact with your audience!

What’s Your Question?

About the author, James Newcomb

I'm a full time MusicPreneur. Every now and then I play music. Send me an email at!

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