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27: Hot Website Strategies w/ Corey Brown –

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corey-brownCorey Brown’s expertise in designing, inventing, building, leading, founding and tweaking successful websites spans more than two decades and a host of site types, from publishing and e-commerce to social platforms and user-generated content.

As founder and CEO of No Treble, Corey built the most-read magazine for bassists, online or off. No Treble reaches 240,000 people a month and boasts more than 208,000 Facebook fans.

Today, the Jaco Pastorius Facebook page has over 650,000 fans, routinely reaching 500,000+ with Facebook posts. His relationship with the site led to a connection with Metallica bassist, Robert Trujillo, who produced the “JACO” documentary, which, with the help of the Jaco Pastorius website/social efforts, became the #1 best-selling documentary on Amazon on Black Friday 2015, and throughout Thanksgiving weekend.

Corey also co-founded and served as COO of the popular user-generated content platform, established in 2005 with best-selling author/speaker Seth Godin. Squidoo consistently ranked in the top 200 sites for traffic in the U.S, peaking at #35. HubPages acquired Squidoo in August, 2014.

Even during the go-nuts-now, make-money-later 1990’s, Corey remained on an even keel, running the highly profitable web division of Another Universe, and spearheading development and design on a contextual commerce platform. He also led business development on e-commerce partnerships with The Sci-Fi Channel, Marvel and Sony. Corey was one of the first to use Paul Graham’s Viaweb, and soon generated the highest sales of all Viaweb stores.

As a guy who has stared at a computer screen for hours on end since the 1980s (first, a VIC-20), Corey keeps his eyes from crossing by goofing off with his daughters, playing bass and piano, writing music and tinkering with an idea list that gets longer every day.

A brief outline of our chat:

  • About Corey
    • The lifestyle of those in the music industry didn't appeal to Corey; wanted a more steady lifestyle.
    • No Treble was founded in 2009.
    • Would be more active as a working musician if he had access to the resources available to MusicPreneur's today.
  • About Jaco Pastorius
    • Redefined the bass. He's renowned by bassists all over the world.
    • You can hear his influence in a lot of bass players today.
    • Robert Trujillo of Metallica produced a documentary about Jaco. (DVD only, not streaming.)
    • His life was "triumph and tragedy."
  • What did the Internet look like in 1995?
    • Corey was told to build a website in '95. No books on how to build one, HTML was very basic.
    • Got a lot of hate mail; "corporations don't belong on the internet."
      • "Old Guard" of the Internet didn't like the commercialization of it.
    • The "web" revolutionized the Internet
    • There was a lot more camaraderie among Internet players in '95. Interlinking was key to discovery; no search engines.
    • "Evolution within an evolution." Google, Facebook, etc. are constantly changing how we use the Web.
  • Services Corey provides:
    • Primary offering is building websites.
      • Analyzing how a website will excel in building a following
      • There's no "one size fits all" approach with a website. 


  • What is the most important aspect of building a website?
    • Two things define a company's foundation:
      • What are the company goals?
      • Rank them in order of importance.
      • That will tell you how the website should be structured.
  • What is the biggest weakness you see in musician's (independent, not backed by labels) websites?
    • They're not concerned with their website. More concerned with YouTube, Band Camp, etc.
    • You need to focus on the things you can control. (Remember, MySpace used to be the place for musicians to connect with their audience.)
    • Facebook can change their algorithms on a whim, forever changing how you can monetize your audience.
    • They're built by people who's skill set is not building websites.
    • Facebook is decimating Artist Pages.
    • You have complete control over your website, email list, etc. Don't allow third parties to control your ability to interact with your audience!

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