How to Market Yourself by Being on Podcasts (T-T-T-T Tuesday)

We all know that podcasts are here to stay. They’re an incredibly powerful tool to market yourself to new fans, followers and happy customers.

But it’s important that you represent yourself the best way possible when you do get the chance to be on a podcast.

Did you know? There are people who have built 7 figure businesses using podcasts as their primary means of marketing? It’s brilliant if you think about it. Let someone else do all the work of hosting a podcast, and you just show up, chew the fat for a few minutes and go on your merry way delivering value to your new customers.

Those people who build businesses being on other people’s podcasts all have one thing in common: They prepare, and they invest in themselves.

Basically, they do what I’m about to tell you in this episode.

Maybe this will be of some value if and when you decide to utilize other people’s podcasts to market yourself.

Don’t have an agenda

Here’s your agenda. You want people to know…

  1. Who you are
  2. What you do
  3. How to find you

Everything else is the host’s job. Let the host have the agenda. Let them worry about how to add value to their audience and you can just answer their questions to that end.

Use a USB microphone

The difference between your computer mic and a USB mic is night and day. When you’re on social media, you want to use the highest quality photos possible. Not the one taken with a flip phone on your back porch.

You’re a professional. Sound like one when you’re marketing yourself on someone else’s podcast!

Just be yourself

Don’t worry, this isn’t NPR. People are attracted to authenticity. We can smell when you’re “trying too hard.” Are you going to be nervous if it’s your first time doing an interview? 


Is anyone going to care? 


Think of the podcast experience as simply having coffee with a friend with two other friends listening in. It’s not intended to be an intimidating experience. Podcasts are usually light-hearted and fun to experience for all involved. Don’t make it into something it’s not.

Answer all the questions on the scheduler

The scheduler is useful in many ways. It automates the scheduling process and sends reminders to everyone involved. It also lets the host/producer know who takes their podcast seriously and who is just phoning it in.

I ask questions on my scheduler for a specific reason. I want to know about my guests before I chat with them and publish it on the podcast. Some people give half-hearted answers, or don’t answer at all.

If you’re asked to give a 50-word bio that the host is going to read while introducing you, don’t cut and paste your 500 word bio. The host won’t know what to say, and really may introduce you in a way that you don’t like.

When you answer the questions on the scheduler (if the podcast host asks them) it shows that you take them seriously. And they’ll in turn take you seriously. Most important, the people listening will take you seriously and will respond to your CTA when it’s given!

Got a question for me? Send me an email or leave me a voicemail on the button on the right side of this screen!

About the author, James Newcomb

I'm a full time MusicPreneur. Every now and then I play music. Send me an email at!

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