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33: Jason Heath Discusses Life on the Low End of the Spectrum

jason heath
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Jason Heath, a former orchestra director in Chicago, resides in San Francisco and is the host of the Contrabass Conversations podcast.

An outline of our chat follows:

About Contrabass Conversations

  • Coming up on 2 million downloads
  • 800k in 2016
  • Ten year anniversary
  • Year 10 almost as productive as years 1-9

June 2016

  • High School orchestra director
  • started blog in 2006, focused on education, 60+ hours/week
  • Retired blog/podcast due to conflict with job
  • Started up again in 2015
  • Wife got job in CA, what would job scene look like
  • Stayed in Chicago – bad move
  • People recognized JH as “the podcast guy” not “the orch director”

Initial Strategy for Blog/Podcast

  • Podcast 1.0 and 2.0
  • When started up again, much more focused on
  • Focused on the Niche
    • Broad enough to build an audience, but focused one one topic

The decision to move to CA

  • Occurred in winter in Chicago

Transition from job to podcasting career

  • Decision made end of 2015
  • Build career around podcast – portfolio career
  • Worried would run out of bass players – has list of 400 potential interviewees
  • Just reached out and scheduled

Monetizing the Podcast

  • Recommended Resource: Darren Rouse – Pro Blogger
  • Sponsors
  • Your own products
  • Wrote book: Winning the Audition – Interviews were primary source material
  • Affiliate marketing
  • Shopping Mall analogy
  • Portfolio Concept

How Many Bass Podcasts?

  • Not many, wish there were more in order to collaborate
  • Excited about music podcasts
  • Only one running the race

How has podcasting improved you as an entrepreneur?

  • Better listener, better at asking questions, better at public speaking
  • DIY doctoral degree
  • Emails from listeners all over the world are very motivating

About the author, James Newcomb

I'm a full time MusicPreneur. Every now and then I play music. Send me an email at maestro@musicpreneur.com!

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BEING A MUSICPRENEUR IS TOUGH.
MusicPreneur.Com was created so you don't have to go it alone. Subscribe to the MusicPreneur.Com Newsletter and receive DAILY tips, inspiration and motivation to help you in your journey!