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Man’s Greatest Fear…

…is dying without having really lived.

In the fall of 2018, I was going through a pretty rough time. I had recently separated from my wife of 12 years, and she was saying some really nasty things about me.

I mean, things that innocent men spend years of their lives in prison if they’re convicted in court. I was all too familiar with the biased court system in the U.S., so I wasn’t about to do or say anything stupid.

And because of her unfounded fear of the monster she had created in her mind, she kept my time with my beautiful son to an absolute minimum.

Yes, it was bad. I was angry, hurt, and perhaps a bit depressed.

But I lived on the beach. Virginia Beach to be exact. And I would often take walks along the beach to think about things. My past, my future, my goals and aspirations.

I also had a burning desire to succeed as an entrepreneur. I had started and put on hiatus a podcast devoted to teaching musicians how to make money making music.

I could have succeeded at it, but things happened. Some of those things were well within my control, some were not at all in my control.

But the whole experience taught me that doing a podcast – and making money with it – is HARD WORK!

Well, let me clarify… Doing a podcast is easy. The steps required to do it isn’t exactly rocket surgery.

You record something, upload it, create some basic artwork, publish it and you’re off to the races.

Pretty easy stuff.

What isn’t so easy is sticking with it when all you hear are crickets for weeks, months, even years.

We live in an era of instant gratification. Things that once took years to do – if they could be done at all – can now be done by clicking a few buttons. It’s no wonder that so many people start a business, and then flame out when they’re not a millionaire on Day 7!

‘Cuz it’s easy, but you definitely learn plenty of lessons at the School of Hard Knocks along the way.

This is what was on my mind as I walked along the shore of Virginia Beach in the fall of ’18. The fact that doing a podcast is technically easy to do, but I had definitely learned some hard lessons at the proverbial “School of Hard Knocks” along the way.

Egad! The Easy School of Hard Knocks!

It just sounded like a catchy name for a business. Most definitely something that fits my weird personality and sense of humor.

And just like that, The Easy School of Hard Knocks was “a thing” as the chillren like to say.

Now here it is, the beginning of 2020 and The Easy School of Hard Knocks is finally online. (Let’s just say one of the lessons I learned at the “School of Hard Knocks” is to bide your time when considering a decision. “Shiny object syndrome” is real, folks. And it’s to be taken seriously.)

So, what is the point of The Easy School of Hard Knocks? Well, believe it or not there are a few people who have managed to succeed at this thing called entrepreneurship, be it online or offline.

In most if not all of these cases, these folks have taken things that are easy to do (a podcast, a blog, an online learning platform, etc.) and have created a system that’s EASY TO OPERATE ONCE IMPLEMENTED CORRECTLY.

The Easy School of Hard Knocks will teach you the nuts and bolts of succeeding as an entrepreneur. You’ll find lots of courses that will teach you the basic things like starting a podcast, operating a blog, and so on…

And you’ll also find courses – and more importantly fellow travelers on the train – that will help you develop:

• A success-oriented mindset
• Healthy lifestyle habits
• Relationship building

And much much more.

To sum up, you’ll get the tools, the motivation, and the occasional tough love that it takes to be successful at whatever you choose to undertake.

I’m glad you’re here!

-James Newcomb — Founder and Headmaster, The Easy School of Hard Knocks

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